Behavioural Science for Customer-Centric Strategy
Behavioural Science Driving Business Strategies
Transform Human Behaviour Insights into Competitive Business Strategies
Welcome to the Behavioural Science for Customer-Centric Strategy designed for business leaders, marketers, and strategists. This programme explores the principles of Behavioural Science to craft strategies that optimise decision-making, organisational behaviour, and consumer engagement, giving your business a competitive edge.
Programme Overview
This course delves into the interdisciplinary foundations of Behavioural Science, including Psychology, Sociology, Social Anthropology, and Behavioural Economics. Participants will explore how human behaviour impacts decision-making, consumer behaviour, and organisational strategy, applying these insights to achieve business objectives effectively.
What Sets Us Apart?
- Comprehensive Foundations: Understand Behavioural Science principles and their application in real-world business contexts.
- Practical Applications: Develop strategies based on behavioural insights to enhance organisational efficiency and market engagement.
- Engaging Learning Experience: Immerse yourself in lessons from case studies and activities that bridge theory and practice.
Who Should Attend?
This programme is ideal for business leaders, managers, strategists, and marketers seeking to leverage Behavioural Science to enhance decision-making, strategy development, and customer engagement.
Programme Fees
Contact Fee: R20,800.00
Virtual Fee: R15,400.00
All fees exclude VAT.
Programme Structure
The Programme offers the following format:
- 3 days of training.
- Delivery options: Face-to-face or Virtual Instructor-Led Training (vILT).
Programme Outcomes
Upon completion, participants will:
- Apply Behavioural Science principles to optimise marketing strategies, product development, and organisational behaviour.
- Enhance decision-making processes through a deeper understanding of human and consumer behaviour.
- Deploy Behavioural Science insights to assess and overcome business challenges effectively.
Core Skills for Business Strategies
The Behavioural Science Driving Business Strategies Programme equips participants with essential skills, including:
- Understanding Consumer Behaviour: Explore cognitive biases, heuristics, and the customer journey.
- Strategic Application: Use behavioural data to design customer-centric strategies and improve organisational decision-making.
- Measuring Impact: Set KPIs, analyse outcomes, and adapt strategies for long-term success.
Learning Methodology
This programme incorporates a mix of formal learning (60%), social learning (15%), and experimental learning (25%), ensuring a dynamic and comprehensive educational experience.
