Behavioural Science: Influence Business Strategy

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Behavioural Science for Customer-Centric Strategy

The Behavioural Science for Business Strategies Programme explores how principles from Psychology, Sociology, Social Anthropology, and Behavioural Economics can be used to optimise customer experience, organisational behaviour, and strategic decision-making.

This course enables leaders, marketers, and strategists to decode human behaviour and apply insights that improve marketing effectiveness, product design, and organisational performance, enhancing organisational effectiveness and competitive advantage.

Programme Highlights

Interdisciplinary Approach: Understand and apply Behavioural Science across various domains—from consumer behaviour to leadership and organisational strategy.
Practical Business Tools: Translate behavioural insights into concrete strategies for marketing, decision-making, and team engagement.
Immersive Learning: Case studies, group exercises, and simulations ensure the practical application of Behavioural Science in business settings.

Who Should Attend?

Same as the business negotiation one.

Programme Structure

Duration: 3 Days
Delivery Options: Virtual instructor training method
Learning Format: Immersive learning experiences and lessons from case study analysis

Programme Outcomes

By the end of this programme, participants will be able to:

Apply Behavioural Science fundamentals to marketing strategy, product development, and leadership
Enhance decision-making and customer engagement through behavioural insights
Leverage Behavioural Science to assess business challenges and implement data-informed solutions
Understand how human thought, motivation, and interaction affect business performance and culture

Duration3 Days

Fee R 14,800.00

Study ModeOnline

*All fees exclude VAT

For details about the programme

Call us +27 11 669 5001

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